The Creative Strategy for the Olympics Paris 2024

Lady Who Productions spearheaded the creative strategy for all digital advertising campaigns for the Paris 2024 Olympics. Our collaboration includes innovative campaigns like The Let's Move Street Challenge, which culminated in an electrifying live show. We explored and tested new ad formats across TikTok, Instagram, and Snapchat, ensuring cutting-edge engagement. Our team handled everything from copywriting to developing ideas for videos and static images.

‍Our creative strategy for the Paris 2024 Olympics ad campaign was designed to captivate and engage global audiences with personalised, dynamic content that felt relevant and exciting at every touchpoint. By tailoring messaging to each market (Must-Wins, Strategic Territories, Retained Rights, and highlighting local country's athletes and their stories alongside world-famous Olympians, we aimed to create a sense of national pride and connection to the Games.

‍A key aspect of our strategy was to infuse the campaign with raw emotion and excitement, ensuring that the copy was just as compelling as the visuals. Every message was crafted to capture the intensity of the Olympic spirit, from the thrill of competition to the personal triumphs of athletes.

In addition to building excitement around the Games, we strategically connected value propositions to drive downloads of the official Olympic app throughout the creative rotations.

Each ad not only highlighted the dynamic countdown and event updates but also emphasized the exclusive benefits of the app—such as real-time access to customized schedules, live event alerts, medal table tracking, and an interactive map of the Games. This approach reinforced the app as the go-to resource for staying fully immersed in the Games, making it a natural extension of the campaign’s messaging and a must-have for fans.